Product Specifications

• Category: Personal Care / Hair Care / Shampoos
• Brand: Vanicream
• Product Type: Mild shampoo
• Variant / Model: Shampoo for sensitive skin and scalp
• Format: Liquid shampoo
• Unit Size / Capacity: 12 oz per bottle
• Hair Type Positioning: All hair types; sensitive scalp routines
• Formula / Material Feature: Fragrance-free positioning; free of dyes, lanolin, parabens, masking fragrance, and formaldehyde releasers; pH-balanced positioning; betaine-free, gluten-free, sulfate-free, silicone-free, protein-free positioning
• Pack Configuration: 12-pack
• Intended Use: Routine shampooing for gentle cleansing of hair and scalp

Product Description

Vanicream Shampoo (12 oz) is a non-medicated, fragrance-free shampoo positioned for sensitive skin and scalp routines, designed for gentle, effective cleansing without common irritant-positioned ingredients. It is suitable for everyday hair care assortments in pharmacy, mass retail, and dermatology-adjacent personal care sets where shoppers prioritize mild formulas and clean-rinse performance.

In a 12-pack configuration, this SKU supports wholesale replenishment for retailers and distributors serving steady-turn sensitive-skin hair care categories. The standardized 12 oz bottle format simplifies shelf-facing, backroom storage, and predictable reorder planning for multi-location stocking programs.

Packaging & Format

• Format: Shampoo bottles
• Unit Size: 12 oz each
• Pack: 12 bottles per pack

Key Features

• Mild, fragrance-free shampoo positioning for sensitive scalp routines
• pH-balanced positioning for broad hair-type assortment placement
• Designed to cleanse hair and scalp while helping reduce visible buildup
• Supports manageability positioning for daily-use hair care programs
• 12-pack supports efficient wholesale stocking and replenishment cycles